Despite highly publicised handwringing over geopolitical uncertainty, corporate misbehaviour, and the job-killing potential of artificial intelligence, PwC’s 21st CEO Survey reveals surprising faith and optimism among chief executives in the economic and business environment worldwide, at least over the next 12 months.
PwC conducted 1,293 interviews with CEOs
in 85 countries. Our sample is weighted by
national GDP to ensure that CEOs’ views are
fairly represented across all major countries.
The interviews were also spread across a
range of industries. Further details by region
and industry are available by request. Eleven
percent of the interviews were conducted by
telephone, 77% online, and 12% by post or
face-to-face. All quantitative interviews were
conducted on a confidential basis.